On 28 October 2025, the CurioInvest LinkedIn post went up: shortlisted for the first-ever Forbes Switzerland Assetization Leaders List 2025. The phrasing matters: assetization, not tokenization. Forbes is drawing a distinction between the technical act of putting something on a chain and the broader economic process of converting a previously illiquid asset into a digitally native, programmable one.
The List, in context
Forbes Switzerland's Assetization Leaders List 2025 is the first of its kind. The premise: identify the institutions and infrastructure providers that are making real-world assets (cars, art, real estate, fine wine, debt) usable as financial instruments. The list isn't a popularity contest — it's an industry mapping exercise. CurioInvest being on it means Forbes' editorial team recognises tokenization as a category of assetization, not a novelty.
Who else was on it
The list names ~30 institutions: the tokenization platforms (us, Tokeny, Securitize, Taurus), the regulated banks (UBS, Syz, Pictet), the legal and audit firms (MME, PwC), and a few RWA-specific service providers. The pattern is clear: every player that touches the regulatory or technical infrastructure for bringing real-world assets on-chain is on the list. Almost no one is on the list for tokenizing memecoins.
Why this matters for a mid-market CFO
A CFO doesn't have a Forbes list. A CFO has a balance sheet. But the signal that the Forbes list sends is: a major business publication is naming the institutions, vendors, and frameworks that make assetization work. The next 24 months will see these institutions competing for your business — they were on the list for a reason. If your CFO's vendor isn't on a similar list in 2026, that's a question worth asking.
For our roadmap
The Forbes shortlist is a proxy signal for: a regulated institution is now publicly mapping the assetization landscape, and the list is dominated by Swiss and EU institutions that have been working on this since 2018. The win is not that we're on the list; the win is that the list exists at all. We've been working in this category for 7 years. The Forbes list is the public recognition that the category matters.
For a CFO reading this: the names on the Forbes list are the names you can put in your vendor-evaluation matrix without further due diligence. They're already in the room.